In a perfect world, it wouldn't matter. But in this society a woman's breast has been overly sexualized and is no longer just a part that feeds a baby. While I agree that it's not really appropriate to send women to the ladies' room (because it is a good point ... who wants to eat in a public bathroom?), I think there are probably ways to breastfeed discreetly. And just out of politeness, it would be nice if nursing mothers would try to be discreet whenever possible. And, to be fair, I haven't noticed this as a big societal problem except by articles like this one. I've certainly never been grocery shopping or at a social event and noticed a mother baring her breasts.